Destinations International (DI), the world’s leading association representing destination organizations and convention and visitors bureaus (CVBs), has partnered with Longwoods International, a renowned travel and tourism market research consultancy, to release the United States Industry Brief: 2024 National Resident Sentiment. This annual report provides an in-depth analysis of how U.S. residents perceive tourism, including its advantages and challenges, such as overcrowding and rising living costs.
Since the partnership between Destinations International and Longwoods International began in 2018, the report has offered key insights into how Americans view tourism’s impact on local economies, employment, quality of life, and environmental sustainability. These findings are vital for U.S. destination marketing organizations as they collaborate with communities to ensure tourism remains both sustainable and beneficial for all.
The 2024 study reaffirms strong public support for tourism across the United States, with the percentage of Americans who believe tourism benefits their community rising from 57% in 2020 to 64% in 2024. However, the report also highlights the need to address key community concerns, including overcrowding, rising living costs, and environmental sustainability. To foster greater community engagement, the study recommends the following strategies:
